Facebook Groups can be fantastically useful for many different types of businesses and communities online.
Yet so many groups fail to grow.
There are many reasons for this, but some of those reasons are more common than others.
Check out these five common mistakes you need to avoid.
5. Inviting People For Initial Growth
This is such a bad idea, and yet people continue to do it.
Even so-called marketing experts.
I’ve seen people do this more than a few times, and the groups always wither after a few weeks to a few months.
Two of the biggest reasons this rarely works are –
- You’re bringing people to your group who aren’t really invested in you or your message.
- You’re not attracting people with value which means they aren’t going to stick around.
One of the worst examples of this that I’ve seen this year was a group run by a few people, successfully inviting around 3,000 members in the space of a week.
Things went quiet.
Then they turned around and asked people what they wanted to see…
Imagine the bewilderment on those group members when they saw that they had been invited into a group that didn’t even have any plan as to what the group was about.
The underlying message they communicated was transparent…
“We’ve invited you here to sell you something later, we don’t really want to provide any value, but I suppose we will have to. Tell us what!”
Needless to say, the group is still floundering and several months later hasn’t even added 1,000 new members to the group.
It is much better to just learn how to get people to join your facebook group thanks to sites dedicated to this subject, such as this one!
4. Allowing Fake Accounts In
Facebook Group Spam is a growing issue, with lots of fake accounts trying to access groups every single day.
You can let them in, or you can take steps to prevent this.
If you decide to let them in it might look great if you want to boast about group numbers.
But these aren’t active members and this lack of engagement lowers the quality score of your group.
A lower quality score means that fewer people will see what your group posts, and eventually the engagement will drop more and more.
Until the group is dead as a dodo… No Bueno.
3. Not Engaging People
It doesn’t matter what kind of group you run…
Engagement is KEY for growth 🚀
There are several ways to engage members in your group.
And what works best will depend on the type of group, your audience and the stage your group is at.
And true, it’s a lot of work testing different ideas and seeing what works. But that’s part of running a group and it’s what separates the winners and the losers.
I know that I have tried a lot of ideas that didn’t work. It wasn’t the end of the world.
2. No Actual Plan
It’s hard to believe it for some of us, but a lot of people start groups without a clear plan.
I’m a firm believer that you should treat your group just like any other web property, and this means that you need to set goals and have a rough plan in place to get there.
- What content are you going to create?
- How often will you post?
- How will you market your group?
These are just a few questions you need to be asking yourself.
1. Going Broad
While group marketing is yet to peak…
I think it’s clear that a lot of the broader subjects have been covered and there are a lot of established groups already.
This means going too broad puts you in direct competition with the big groups.
One of the advantages of creating more of a niche group is that you can leverage the big groups to grow your own group.
Positioning your group as the go-to group for newborn photography is often a better idea than starting a group that covers photography generally for example.
If someone is already in a broad group, why would they join a new one?
However, a group that deals with that “niche” area is a lot more interesting to someone and has more appeal than something they already have.
Good group ideas aren’t the hardest thing in the world to come up with, so it’s important that you don’t shoot yourself in the foot before you even begin by making this mistake.