If you want to start a new group or improve the success of an existing one, there are certain rules that you need to follow to make it as successful as possible.
Check out our five simple rules for building the most successful group possible.
5. Stay Consistent
The best groups are consistent, no matter what it is they’re doing.
Create a group calendar and schedule posts to make sure you never miss a posting day.
You should also set group rules and be consistent with who you let in to maintain a certain quality to the group. Check out our facebook group rules examples.
4. Know When To Step Back
When you first start a group, it’s important that you start most of the conversations and do the most commenting.
But as your group grows you want to take a little bit of a step back to allow others to feel that they can contribute more.
Don’t always respond to every question unless being addressed personally, and reward those who share by thanking them personally and/or in the comments.
This shifts the focus away from you and towards more of a community setting, which is the goal for most groups.
3. Get Data Based
There’s nothing wrong with trying new ideas on your group.
I know that I tried plenty with my first group, and most of them failed.
But in order for you to really know what is and what isn’t working, you need to use your Group Insights feature.
Using this you can see what the best days and times to post are, as well as what posts did well and what ones didn’t.
2. Niche Down
If you’re looking to build a new audience, then going too broad with your group is one of the mistakes you will make with Facebook Groups today.
You should niche down your group more, and even then focus on a few topics that you want to talk about and get most known for.
It’s going to be easier to become a group that’s known for Cafe Racers vs becoming known for Motorbikes for example!
I also find that niche groups offer better options when it comes to monetizing your group.
Beyond the higher numbers of members that broad groups offer, niche groups are far better in almost every metric.
1. Offer Value
Don’t underestimate the power of offering value…
So many groups out there don’t offer real value because they don’t think that they need to.
It’s true that you can grow large and active groups without doing that… We’ve all seen it.
But here’s the thing…
Before I started my first group, I was made the admin of another group with 20,000 members.
There were something like 10 admins and there was no organization, and over the course of the 2 years I spent as an admin, things got gradually worse.
Nobody was providing structured value to the group, it was just a group that the creator used to try and send visitors and drive sales to their blog.
To begin with, it worked quite well, but the more times he promoted and the more times in between that he didn’t provide value, the less conversions he got.
The group stayed as active as ever, but because there was less value being provided the audience became less engaged with the marketing the owner was doing.